FOUNDATIONS OF EFFECTIVE FUNDRAISING
13-WEEK VIRTUAL PROGRAM
DATE/TIME: Starting April 29, 2021; Thursdays
Every session will teach you about topics that will build your knowledge-base and improve your skills to become a more effective fundraising organization and build a transformational fundraising plan for your organization.
April 29, 2021 – Planning & Understanding
Strategic planning & fundraising plan
May 6, 2021 – Decision-Making & Philanthropic Potential
Finding, establishing and promoting your organization’s brand value
May 13, 2021 – Your Agnecy’s One-Minute Story & Branding
Building an agency’s story and case for support.
May 20, 2021 – Goal Setting, Stewardship & Donor Acquisition
Setting goals for time, talent, and treasure.
May 27, 2021 – Cultivation & Building Success in a Virtual World
Cultivation, stewardship and donor retention – What works and What doesn’t?
June 3, 2021 – Making the “ask” and Event Fundraising – Virtual and In-Person
Building a “sticky message” strategy before, during and after your event.
June 10, 2021 – Corporate & Foundation Fund Raising
Non-event annual fundraising strategies and why you should consider them
June 17, 2021 – Building a Transformational Fund Development Program
Major and planned gift roles in your revenue plan.
June 24, 2021 – Benchmarks & Data that Helps You
Using your data to project revenue and persormance standards for the C-suite.
July 1, 2021 – Feasibility Study and Creating A Campaign
The Role of a Feasibility Study in your transformational fund development efforts
July 8, 2021 – Steps to Success
Ways to identify prospective transformational donors
July 15, 2021 – Lessons Learned
Who are your strategic partners in a campaign?