12 SESSION IN-PERSON PROGRAM
HARRISBURG AREA, PA
DATE/TIME: Starting April 20 & 21, 2022: 3rd Wednesday & Thursday of each succeeding month, 8:30 a.m. – 4:30 p.m.
HOST-SITE: Hot Frog Media, LLC, 118 W. Allen Street, Mechanicsburg, PA 17055
Every session will teach you about topics that will build your knowledge-base and improve your skills to become a more effective fundraising organization and build a transformational fundraising plan for your organization.
April 20 & 21, 2022 – Planning & Understanding
Strategic planning & fundraising plan
Leadership requirement in nonprofits in 2021
Discovering the size of philanthropic giving in your community/service area
May 18 & 19, 2022 – Branding & Annual (transactional) Fundraising
Finding, establishing and promoting your organization’s brand value
Building an agency’s story & case for support
Cultivation & stewardship – build it on the front end
June 15 & 16, 2022 – Annual Fundraising & Benchmarking
Donor acquisition, donor retention, donor engagement with virtual meetings.
Building a “sticky message” strategy before, during, and after your event.
Role of events in identifying and engaging new donors.
July 20 & 21, 2022 – Corporate, Foundation, and Transformational Fund Development
Building a transformational fund development program
Key performance indicators (KPIs) and performance standards for the C-suite AND development staff.
Understanding donor motivation and tun-offs.
August 17 & 18, 2022 – Building a Transformational Donor Program
Creating and Implementing a Transformational Gift Campaign
Identifying prospective transformational donors; identify a “tipping point” gift
Making a transformational gift “ask” and the stages of leading up to the “ask”
September 21 & 22, 2022 – Putting It All Together, Participant Presentations, Photos & Certificate Presentation